The Metroparks strategic plan is ambitious. Understanding our progress against the wide-reaching goals and objectives requires a thoughtful approach to measurement that honors the quantitative and qualitative components of the plan. In addition, our approach to measurement needs to be as efficient and sustainable as it is accessible for internal and external audiences. To achieve these outcomes, staff will be utilizing a reporting framework that builds on existing internal plans and systems while expanding our subsequent internal and external communications.
At the base of the framework is our suite of existing and future departmental plans. These plans organize all the major priorities for the Metroparks by department and organize current and future project action items. They hold relevant data and analysis leadership needs to make decisions. For example, the marketing plan is where staff benchmark and measure resident engagement, attendance goals and brand awareness. The plans are updated at a high frequency, and we report progress at Commission meetings. The departmental plans are the work horse of our benchmarking, measurement, tracking and task management efforts within the strategic plan’s transparency and accountability objective.
See below for a full accounting of departmental plans.
Some of these plans are also published externally on our website. The public can find and read plans on our Diversity, Equity and Inclusion, Natural Resources and Planning and Development pages of the website. They are published here as a point of transparency for stakeholders and residents.
As the strategic plan progresses, all these existing plans will continue to be updated accordingly on their scheduled review frequency whether that is annual, every five years or some other increment, and the strategic plan will guide their specific goals and metrics. For example, the Diversity, Equity, and Inclusion plan will be renewed in 2023 with a focus on supporting the strategic plan’s goals and objectives.
Finally, this strategic plan web dashboard will be used to highlight learnings and achievements at the objectives level. Using immersive storytelling, this dashboard will be the central place where residents and stakeholders, including funders, can follow our story as it progresses. It will be summative in nature and provide detail and highlights on small and major milestones found both in the departmental plans and strategic plan. We expect the dashboard to be updated quarterly.
This accountability and transparency framework ensures we can connect with our various audiences and bring them on this journey with us. Our departmental plans serve as the base for our quantitative and task management work, but the strategic plan makes space for the story that runs through and connects it all together. And our strategic plan dashboard allows us to publicly highlight that story for everyone.